Dial a Dog Wash
In June 2007 Paul Stamp set up a dog grooming business. He had always enjoyed working with animals and had been thinking about a business venture for some time. When the company he worked for closed suddenly, he used his redundancy money to buy the resources needed to set up the business.
He took advice from his local bank who had a small business adviser and she suggested that he needed to look at the pet grooming industry and carry out market research about competition and the costs of setting up in business. He had some idea about setting up a business and he carried a combination of primary and secondary research about the dog grooming industry. He discovered that the dog grooming industry was worth £35m in 2005 and this had grown to £40m in 2006. He also knew about the importance of producing a business plan which contained all the information needed to give his business a chance of succeeding.
Paul called his company Dial a Dog Wash and initially worked from home. He bought a van and went to customers homes to wash and groom the dogs. He advertised in the local paper and put fliers through houses letterboxes. The business started off well and in the first three months his sales were in line with the budget figures. In his business plan he had produced these budget figures:
Table 1 Dial a Dog Wash Budget Sales June – August 2007
June July August
Dog shampoos 20 25 40
Nail trimming 10 15 20
Cutting/grooming 15 20 30
After looking at what other companies charged Paul decided to charge £10 for a dog shampoo, £5.00 for nail trimming and £15 for cutting/grooming.
By the end of August, Paul started thinking that he wanted to have his own premises. The business was growing and he was hoping that for the rest of the year, sales would exceed his expectations. He also started to realise that as the business grew the pressure on him increased as well. He had to spend more time with customers, deal with suppliers and also complete the company finances. He had initially set up as a sole trader and was thinking about changing to a partnership so he had someone to help him with the business.
Question One
You are advised to spend no more than 20 minutes on this section
a) What is meant by the term primary market research? (2 marks)
field research which has first-hard information and relevant to the business which is new.
b) What is meant by the term sales budget? (2 marks)
a sales budget shows the planned income for a business over a set future time period
c) State two characteristics of a successful entrepreneur such as Paul Stamp
(1)Research the market information, (2)advertisement
d) Explain one reason why it was important for Paul Stamp to carry out secondary market research when setting up his business (4 marks)
because secondary research has a lot of exist information ,it will be to help he which new is better to get profit
e) Use information in the text and Table 1 to calculate Dial a Dog’s budget sales revenue for June, July and August (6 marks)
June is sales revenue=475,July=625,August=950
f) Calculate the percentage growth in the UK market for dog grooming sales between 2005 and 2006 (4 marks)
(40-35)/35*100%=14.3%
Total 20 marks
Turn over for the next question
Question Two
a) Analyse the possible factors that Paul Stamp should consider when looking for new premises for his business (10 marks)
he has to research about the market, such as location ,Is it good for this business, if somewhere is not rich, I think they won’t . also profit and cost. Does the city which you want to do the business how about the profit you could get, how is the cost could be high or low. demand . must be most important in your business that how many people will consume in the city. and labour ,how is the worker pay each hour. supplier is easy for supply to your business.
b) Paul was thinking of converting Dial a Dog Wash from a sole trader to a partnership. What advice would you give Paul to help him make a decision?
(15 marks)
c) To what extent would carrying out primary and secondary market research guarantee the success of Dial a Dog Wash (15 marks)
Total 40 marks
End of questions
Wednesday, 22 April 2009
Wednesday, 4 March 2009
Thursday, 26 February 2009
summary of business equation
BREAK EVEN=fixed cost over unit contributtion
TOTAL REVENUE=quantity times sell price
MARGIN SAFETY=volume minus break-evn
UNIT CONTRIBUTION=sell price minus variable price
NET PROFIT MARGIN(%)=net profit before tax over sales times 100%
RETURN ON CAPITAL(%)=net profit before tax over capital invested times 100%
TOTAL REVENUE=quantity times sell price
MARGIN SAFETY=volume minus break-evn
UNIT CONTRIBUTION=sell price minus variable price
NET PROFIT MARGIN(%)=net profit before tax over sales times 100%
RETURN ON CAPITAL(%)=net profit before tax over capital invested times 100%
Wednesday, 25 February 2009
how to reduce cost
I couldn't remember how to reduce cost,maybe we learned from last year.I didn't study anything with business by last year,therefore at the moment I no any ideas.But I must do it,if I don't ,somebody will hit me and leave some wounds to me.now I had to get a few deformities with my body.let me back to the topic.How to reduce cost.I only can guess 3 ways to reduce.
1) cut employes
2) reduce overhead
3) improve efficiency
I dont think these 3 ways is good for reduce cost,Just made points with my mind.if someone see my blog and doesnt confess my ideas,pleaes leave any commons which ways are much better.
Thank you a lot
1) cut employes
2) reduce overhead
3) improve efficiency
I dont think these 3 ways is good for reduce cost,Just made points with my mind.if someone see my blog and doesnt confess my ideas,pleaes leave any commons which ways are much better.
Thank you a lot
Tuesday, 24 February 2009
how to increase profit again
I should do it again who is my second business's teacher tell me.How to increase profit has 3 ways to improve.
(1)reduce cost
(2)increase price
(3)increase sales volume
first and second ways are easy to do.the last one let me tell us how to.
if you want to increase sales volume ,has too many ways could help you,for example you can do promotion ,advertisement to attract more customers.
That all,is it good?
(1)reduce cost
(2)increase price
(3)increase sales volume
first and second ways are easy to do.the last one let me tell us how to.
if you want to increase sales volume ,has too many ways could help you,for example you can do promotion ,advertisement to attract more customers.
That all,is it good?
Monday, 23 February 2009
How to increase profit and productivity
Those topics are quite difficult for me.
Firstly I read my business hand book hope it would be give me some ideas.(couldn't find anything)
secondly I went to the google search and search about topics.then I find something that is how to increase profit and productivity which is follow:
1. Create Your Winning Team. Surrounding yourself with capable bodies is vital. Whether it be tech savvy or pr wizardry, each team member should bring something different and yet complimentary to the overall skill set.
Really get your hands dirty when dealing with human resources by actually interviewing your potential candidates with one-on-one sessions. By adapting a more hands-on approach towards professionalism, your newly acquired team will be inspired to put out their best efforts. Leading by example is infectious in the workplace.
2. Get Your Supporters Talking. The streets are talking and the web has ears. Potential customers are more responsive to recommendations from friends and family. This positive feedback stems from competent customer service and satisfaction.
By going that extra mile to get the job done, your clients will definitely take notice and spread the word amongst their network of friends. Generating this type of buzz is far more valuable and affordable than throwing thousands of dollars towards a print ad campaign; however, the turnaround requires more time and patience. You may even want to consider a rewards system for leads and referrals.
3. Develop Your Internet Marketing Strategy. Cover all your bases as best you can. So you have positive feedback from your client base and the word is getting around, but not as fast as you would like. The World Wide Web is your next outlet to increase the demand for your services as well as increase your market share.
According to Internet World Stats, there are 1.407 billion users and counting perusing the web. These are all potential customers and with a proper internet marketing strategy, you can up your sites' presence as well as increase traffic.
Email marketing, blogging, posting articles to article directory sites, engaging/contributing in forums and message boards - these outlets will help boost your site's visibility thereby improving the volume and quality of your web traffic. By utilizing social media outlets the likes of Facebook, Myspace and Twitter, your company provides a home base for clients new and old to visit for updates and other pertinent information. Add to the fact that all of the aforementioned web stratagems are free; however, self serving. You have to do it yourself.
4. Collaboration Software. What once required lengthy man hours and salaried micromanagement has been done away with thanks to the SAS (software-as-a-service). This collaboration software phenomenon has revolutionized the process of project management as well as further reduced the need for office space thereby slashing your overhead.
By utilizing web access, your team shares a workspace in real time without having to be under the same roof. Task management, team meetings, and file sharing can be streamlined through a template based collaboration software. It's easy to use and the set-up time is minimal, depending on the software you choose.
5. Goals. Incentives such as cash bonuses and or vacation packages are okay, but without defined goals, your team is more or less competing amongst each other rather than collaborating to accomplish a common goal.
It helps to have a finish line on the horizon to keep those legs pumping. By setting defined goals and posting them for all to see, your team productivity should spike considerably, especially since progress is more easily gauged. If they can visualize the end, your team will know how hard they have to push to get there.
Firstly I read my business hand book hope it would be give me some ideas.(couldn't find anything)
secondly I went to the google search and search about topics.then I find something that is how to increase profit and productivity which is follow:
1. Create Your Winning Team. Surrounding yourself with capable bodies is vital. Whether it be tech savvy or pr wizardry, each team member should bring something different and yet complimentary to the overall skill set.
Really get your hands dirty when dealing with human resources by actually interviewing your potential candidates with one-on-one sessions. By adapting a more hands-on approach towards professionalism, your newly acquired team will be inspired to put out their best efforts. Leading by example is infectious in the workplace.
2. Get Your Supporters Talking. The streets are talking and the web has ears. Potential customers are more responsive to recommendations from friends and family. This positive feedback stems from competent customer service and satisfaction.
By going that extra mile to get the job done, your clients will definitely take notice and spread the word amongst their network of friends. Generating this type of buzz is far more valuable and affordable than throwing thousands of dollars towards a print ad campaign; however, the turnaround requires more time and patience. You may even want to consider a rewards system for leads and referrals.
3. Develop Your Internet Marketing Strategy. Cover all your bases as best you can. So you have positive feedback from your client base and the word is getting around, but not as fast as you would like. The World Wide Web is your next outlet to increase the demand for your services as well as increase your market share.
According to Internet World Stats, there are 1.407 billion users and counting perusing the web. These are all potential customers and with a proper internet marketing strategy, you can up your sites' presence as well as increase traffic.
Email marketing, blogging, posting articles to article directory sites, engaging/contributing in forums and message boards - these outlets will help boost your site's visibility thereby improving the volume and quality of your web traffic. By utilizing social media outlets the likes of Facebook, Myspace and Twitter, your company provides a home base for clients new and old to visit for updates and other pertinent information. Add to the fact that all of the aforementioned web stratagems are free; however, self serving. You have to do it yourself.
4. Collaboration Software. What once required lengthy man hours and salaried micromanagement has been done away with thanks to the SAS (software-as-a-service). This collaboration software phenomenon has revolutionized the process of project management as well as further reduced the need for office space thereby slashing your overhead.
By utilizing web access, your team shares a workspace in real time without having to be under the same roof. Task management, team meetings, and file sharing can be streamlined through a template based collaboration software. It's easy to use and the set-up time is minimal, depending on the software you choose.
5. Goals. Incentives such as cash bonuses and or vacation packages are okay, but without defined goals, your team is more or less competing amongst each other rather than collaborating to accomplish a common goal.
It helps to have a finish line on the horizon to keep those legs pumping. By setting defined goals and posting them for all to see, your team productivity should spike considerably, especially since progress is more easily gauged. If they can visualize the end, your team will know how hard they have to push to get there.
Sunday, 22 February 2009
have you changed your mind
Talleyrand famously said: “Only fools never change their minds”.
I can tell you ,I had to change.
I am possessing a lots of company's stock which is "china liantong" ,those were all from half year when would I bought it that was really high price.last friday I changed mind I couldn't still keep stocks.I thought it couldn't give me too many profits for a short term.therefore I on saled half of my total "china liantong" and changed to other stocks which can be made a good profits.
I hope I did right.not like before that I changed one stock ,it was grow sharply.missed be a rich young man
I can tell you ,I had to change.
I am possessing a lots of company's stock which is "china liantong" ,those were all from half year when would I bought it that was really high price.last friday I changed mind I couldn't still keep stocks.I thought it couldn't give me too many profits for a short term.therefore I on saled half of my total "china liantong" and changed to other stocks which can be made a good profits.
I hope I did right.not like before that I changed one stock ,it was grow sharply.missed be a rich young man
Thursday, 19 February 2009
a little bit with accident
I am so scared now.nearly I dead.just half hour ago,when I was across the traffic light,even I looked the light that was red for walker, I couldnt through it.but I didnt care about the light,I still wanted to pass.The moment has a bus which as 7C was driving toward me.then I didnt know the bus was coming.however I heard some sound that as bus brake. at the time only 30-50cm between the bus and me that it can be runned against me .the diver was so angry and said "something" to me.
After this undergo,i think i will never through traffices light when the light is red.
After this undergo,i think i will never through traffices light when the light is red.
Friday, 13 February 2009
COPY FROM ROBIN
Market mapping:selecting the key variables that differentiate the brands within a market and then plotting the positionogf each one
Market segmentation: analyse the market the identify different types of consumers
Brand positioning: The distinctive position that a brand adopts in its competitive environment to ensure that individuals in its target market can tell the brand apart from others.
Advertising elasticity:measures the extend to which change in ADspending affecy demand (%change in demand /% change in ADspending)
Cash flow: the difference between incashflow and outcashflow
Loss leader:product sold at less than cost to attract consumer to a product range
Adverse variance: this is a change from a budgeted figure that leads to lower than expected profit
Net profit margin: net profit which is a percetage of the sales revenue
Organisation structure:the relationship between different people and functions within an organisation
Off the job training:away from the place of work
On the job training:learning by doing the job
Person specification:which kind of person the company will employ
Induction:is an introductory training programme designed tofamiliarise new recruits
Empowering employees:person who has the power to do the job
Job enrichment:is where the job is expanded vertically by giving the worker more responsibility
Job enlargement:expanding the numer of tasks completed by an employee
Capacity utilisation:is the percetage of a firm`s total possible production level that is being reached
Rationalisation:reorganising resources to cut costs
Quality control:this is based on inspection of the product or a sample of products
Quality assurance:this is a system of agreeing and meeting quality standards at each stage of production to ensure consumer satisfaction
Productivity:output per person per a period of time
Product portfolio analysis:analysing the existing product mix to help develop a balanced range of goods and services
Price taker:a firm which sets its prices at the same or similar level to those of the dominant firm in the industry
Market segmentation: analyse the market the identify different types of consumers
Brand positioning: The distinctive position that a brand adopts in its competitive environment to ensure that individuals in its target market can tell the brand apart from others.
Advertising elasticity:measures the extend to which change in ADspending affecy demand (%change in demand /% change in ADspending)
Cash flow: the difference between incashflow and outcashflow
Loss leader:product sold at less than cost to attract consumer to a product range
Adverse variance: this is a change from a budgeted figure that leads to lower than expected profit
Net profit margin: net profit which is a percetage of the sales revenue
Organisation structure:the relationship between different people and functions within an organisation
Off the job training:away from the place of work
On the job training:learning by doing the job
Person specification:which kind of person the company will employ
Induction:is an introductory training programme designed tofamiliarise new recruits
Empowering employees:person who has the power to do the job
Job enrichment:is where the job is expanded vertically by giving the worker more responsibility
Job enlargement:expanding the numer of tasks completed by an employee
Capacity utilisation:is the percetage of a firm`s total possible production level that is being reached
Rationalisation:reorganising resources to cut costs
Quality control:this is based on inspection of the product or a sample of products
Quality assurance:this is a system of agreeing and meeting quality standards at each stage of production to ensure consumer satisfaction
Productivity:output per person per a period of time
Product portfolio analysis:analysing the existing product mix to help develop a balanced range of goods and services
Price taker:a firm which sets its prices at the same or similar level to those of the dominant firm in the industry
Tuesday, 10 February 2009
Debate
Do we should experimentation on the animals? frstly , make a point what do you support ,could or couldn't.
Our team what as a-levels' point that we should with team what as languages' whoes couldn't experimentation .
s]Secondly , robin ,james and maria were started the debate with them.
Finally ,we lost .judges that they support the square.
Actualy I support the Anti-side's point.I think if we don't use animals,what other substitutes could we make experimentation. people? I dont what did we think ,they were quare,do they thought when they used shampooes, bath-dews,also toothpastes, that were all come from experimentations by animals.
Our team what as a-levels' point that we should with team what as languages' whoes couldn't experimentation .
s]Secondly , robin ,james and maria were started the debate with them.
Finally ,we lost .judges that they support the square.
Actualy I support the Anti-side's point.I think if we don't use animals,what other substitutes could we make experimentation. people? I dont what did we think ,they were quare,do they thought when they used shampooes, bath-dews,also toothpastes, that were all come from experimentations by animals.
Monday, 9 February 2009
Toyota
Today I am going to write about a strategy for Toyota as they have problems.
My strategy is :
1)Reduce production, stock falls,the market has over capacity by reducing production cost(labour. materials) are reduced. This is a mind map showing stock control .
3) Ask the government for subsidies, this would improve cash flow and reduce costs of investment.
4)New market
5) New product: Flying car, boats.
6)Close plants e.g truck company.
7)Establish the emergency profit improvement committee to seek ways of reducing waste.
8)Cut managers bonuses.
9)Reduce work force
10) Reduce pay
11)Reduce hours
12)Sell all or part of the company
13)Drop price
14)Use the Toyota brand to make other products
Toyota
Today I am going to write about a strategy for Toyota as they have problems.
My strategy is :
1)Reduce production, stock falls,the market has over capacity by reducing production cost(labour. materials) are reduced. This is a mind map showing stock control .
3) Ask the government for subsidies, this would improve cash flow and reduce costs of investment.
4)New market
5) New product: Flying car, boats.
6)Close plants e.g truck company.
7)Establish the emergency profit improvement committee to seek ways of reducing waste.
8)Cut managers bonuses.
9)Reduce work force
10) Reduce pay
11)Reduce hours
12)Sell all or part of the company
13)Drop price
14)Use the Toyota brand to make other products
Saturday, 7 February 2009
ethan's a day
Today I feel so good.I waked up about 9 o'clock was waiting for james came to help me improve my maths and look after me to do some business home work.At half past ten james arrived my falt ,even he dont eat breakfast,therefore I cooked some noodles for him after we were studyed .firstly james teached me the maths which as I couldn't understand.secondly robin sent me some business information which as much important ,(for example) market share :the perecntage of all the sales within a market that are held by one brand or company.at the moment I am still studying.
look forward get good marks for business and maths
look forward get good marks for business and maths
Thursday, 5 February 2009
from Robin,I didnt look at book
TEST FOR ETHAN
A. Give two benefits of using budget…..
1.clealy future
2.I don’t know
B.
(1)If actual revenue-budget revenue= +100,what does it tell you?
-adverse
-favorable ( (I choose this))
-I’m stupid, I DON`T KNOW!
(2)If actual cost-budget cost= -100,what does it tell you?
-Adverse (( I choose this))
-favorable
-I`M rubbish, I don’t know
C. give two reasons causes cash-flow. And give your understanding in Chinese
(1)You bought too many stuffs, but you made products less than your stuffs
(2)in the nice opportunity, you didn’t do business
D. Two ways to improve cash-flow. Show your understanding in Chinese
(1)a short bank loan
(2)overdraft
E. Show the formula and answer the questions
1. net profit margin
Fromula:
Net profit margin / sales revenue *100%
A business makes 1500 profit from sales revenue 3500
1500/3500*100%=42.86%
2. return on capital
Formula:
Net profit margin /investmen finance *100%
A business makes 3000 profit from 10000investment finance
3000 / 10000 *100%=30%
A. Give two benefits of using budget…..
1.clealy future
2.I don’t know
B.
(1)If actual revenue-budget revenue= +100,what does it tell you?
-adverse
-favorable ( (I choose this))
-I’m stupid, I DON`T KNOW!
(2)If actual cost-budget cost= -100,what does it tell you?
-Adverse (( I choose this))
-favorable
-I`M rubbish, I don’t know
C. give two reasons causes cash-flow. And give your understanding in Chinese
(1)You bought too many stuffs, but you made products less than your stuffs
(2)in the nice opportunity, you didn’t do business
D. Two ways to improve cash-flow. Show your understanding in Chinese
(1)a short bank loan
(2)overdraft
E. Show the formula and answer the questions
1. net profit margin
Fromula:
Net profit margin / sales revenue *100%
A business makes 1500 profit from sales revenue 3500
1500/3500*100%=42.86%
2. return on capital
Formula:
Net profit margin /investmen finance *100%
A business makes 3000 profit from 10000investment finance
3000 / 10000 *100%=30%
Wednesday, 4 February 2009
beat you
I lost (hand and hand)with Mr chris .he is so strong.this made me too unhappy,I am promise I will beat Mr chris in next turn.therefore I must adjust my timetable, I studyed about 2hours in the night for daily,now I need to change ,must be from 2hours study to 30minusts and other time I will do gym.when could I stop the new timetable, until when could I can beat Mr chris with (hand and hand).
Tuesday, 3 February 2009
british works only for british people
who said that who cheat us.
Now more and more british people lost their jobs,then the british president said british jobs will give british people first.at the moment he didn't.
let us think about the topic,if the president real did ,possbily other european countries could be do same.then the world will be closed,like return back,country just do something for self .so I think this idea is so stupid.
Now more and more british people lost their jobs,then the british president said british jobs will give british people first.at the moment he didn't.
let us think about the topic,if the president real did ,possbily other european countries could be do same.then the world will be closed,like return back,country just do something for self .so I think this idea is so stupid.
Monday, 2 February 2009
15 ways for brick
Its quite difficult for me ,I know somewhere for use bricks,but it's not enough .so I just do as much as I can.
(1)weapon
(2)build house
(3)sit it on
(4)road metal
(5)when a car get in a hollow, you need some brickes put it under the tyre,then you will diver easily
(6)make brick bed
(7)brick racket of table tennis
(8)make a table
(9)and some people told me ,if somebody real hungry ,he(she)will eat it.but I am not .
I just could did nine.I am already do my best.
keep doing my blog daily,I will feel my english improve.
(1)weapon
(2)build house
(3)sit it on
(4)road metal
(5)when a car get in a hollow, you need some brickes put it under the tyre,then you will diver easily
(6)make brick bed
(7)brick racket of table tennis
(8)make a table
(9)and some people told me ,if somebody real hungry ,he(she)will eat it.but I am not .
I just could did nine.I am already do my best.
keep doing my blog daily,I will feel my english improve.
Sunday, 1 February 2009
UK will be next iceland?
YesterdayI looked a new take about UK will be next iceland . then I saw it ,I can't belive that is trust.maybe it's just joke with us .I am studying here, even I cant feel any thing change.but when I just came to UK, the momey rate is 1pound=14RMB(yuan),current 1 pound=9.5RMB.some professional people told me the pound will sharp down possibly.
Thursday, 29 January 2009
Thursday, 22 January 2009
Tuesday, 20 January 2009
Monday, 19 January 2009
how to keep generation Y
I am not very understand this topic, just make a think.may be your mean is different generation has differnt think.like why if they dont like their bosses,they will change jobs.actually I dont think those as bad.in the histroy people just worked for king.if they didnt want work or betray,the king would be killed them.but current why is different with before.as people think .as people think is differnet.
so i think this is not bad.these just told us the world wouldl be changed
so i think this is not bad.these just told us the world wouldl be changed
Saturday, 17 January 2009
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